Jug Jug Jiyo Abhiyaan – Organ Donation Awareness Campaign
27 August 2026
IIT Hyderabad Hospital organised the “Jug Jug Jiyo Abhiyaan – Organ Donation Awareness Campaign” in accordance with the directions of the Ministry of Education, Government of India, with the objective of promoting awareness and encouraging informed conversations about organ donation within the IIT Hyderabad community.
The campaign was coordinated by Dr. Sonia, Paediatrician and Nodal Officer, IIT Hyderabad Hospital, with the support of the Nursing Team, including Major Aruna C., Major Nalini, Staff Nurse Mrs. Rohini Nair, and Hospital Office staff Mr. Manikanta and Mr. Subhani.
Organ Donation Awareness Podcast
A short awareness podcast featuring Major Aruna C. and Dr. Sonia highlighted the importance of organ donation, addressed common myths and misconceptions, and encouraged individuals to make informed decisions and discuss their wishes regarding organ donation with their families.
Organ Donation Pledge
Members of the IIT Hyderabad community were encouraged to take an organ donation pledge through the official NOTTO portal, contributing to the broader national movement for organ donation awareness.
Slogan & Logo Design Competition
An online Slogan and Logo Design Competition was organised on the theme “From Fear to Hope: Preserving Life through Organ Donation.” The activity provided an opportunity for participants to creatively express and spread the message of organ donation.
Organ Donation Awareness Quiz
An offline Organ Donation Awareness Quiz was conducted to enhance knowledge and awareness among the Institute community. The quiz covered basic organ donation awareness, facts and myths, and other aspects related to organ donation. Winners were recognised separately in the Student and Staff/Faculty categories.
Awareness and Outreach
Information about organ donation and the various campaign activities was shared through emails, WhatsApp groups and other Institute communication channels, helping to reach a wider section of the IIT Hyderabad community.
Closing Ceremony
The campaign concluded with a Closing Ceremony held on 27 August 2026 at IIT Hyderabad Hospital.
Prof. Prem Pal, Dean (Administration), IIT Hyderabad, graced the occasion and addressed the gathering, emphasising the importance of awareness and community participation in promoting organ donation.
Prof. Viswanath R. R. S. R. Chinthapenta, Hospital Faculty In-charge, IIT Hyderabad Hospital, also delivered a speech highlighting the significance of organ donation and the role of the community in creating greater awareness.
The programme included the felicitation of Smt. Sanjukta Palai, an organ donor, along with the distribution of prizes to the winners of the Slogan & Logo Design Competition and Organ Donation Awareness Quiz.
The campaign served as a platform to promote awareness, dispel misconceptions and encourage meaningful conversations about organ donation. The active participation of the IIT Hyderabad community contributed to spreading the message of hope, life and the importance of giving others a chance to live through organ donation.
Photographs
Photographs highlighting the various activities conducted during the Jug Jug Jiyo Abhiyaan are presented below.
