07 August 2026
IIT Hyderabad Hospital celebrated World Breastfeeding Week 2026 from 1st–7th August through a week-long virtual awareness campaign focused on promoting, protecting, and supporting breastfeeding.
Throughout the week, daily educational messages, podcasts, breastfeeding tips, myth-busters, nutrition guidance, counselling, and an online quiz were shared with mothers, mothers-to-be, and the IIT Hyderabad community.
The campaign received an encouraging response, with mothers actively participating, sharing feedback, and seeking breastfeeding counselling. A total of 15 mothers, including pregnant and antenatal mothers, received counselling during the week.
The campaign concluded with a Closing Ceremony on 7th August 2026, celebrating the participation and efforts of the IIT Hyderabad community.
Short videos shared with the campus community during the week are below.
Together, we continue to support, protect, and promote breastfeeding for a healthier future for every mother and baby.